Rhodes Less Travelled

Services Provided

  • Brand Strategy
  • Branding
  • Digital & Interactive Design
  • Marketing & Communication Strategy
  • Visual Identity

How do you spark a client's imagination?

The travel industry has been immensely affected by the growth of the internet. What was once a personal interaction has become a “clickable" off-the-shelf product that no longer contains personality and customization. Rhodes Less Travelled wanted to engage their clients in a different brand dialogue – one that spoke to their personalized service, the luxury and adventure experiences they create and the long-term relationships they've fostered with purveyors and clients.

Frank met this need by delving into the travel experience and designing a unique customer path that sparks a traveller’s imagination, senses and emotion. The resulting logo, wordmark, website and marketing toolkit elevated the brand experience so that it matched the thoughtful and rich journeys clients expect from Rhodes Less Travelled. We designed and produced the tactics on a tight budget – making their in-house use manageable and affordable for a small group of travel advisors.

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Each marketing tactic is customizable for Rhodes Less Travelled clients; from the hand stamped trip binder to the carefully crafted itinerary dividers made from old maps to the fragrant spice sachets tucked into custom wrapped gift packages. The complete client experience showcases the quality, luxury and personalization the brand represents.

From the moment the Rhodes Less Travelled brand went live they were beseeched with congratulatory messages from clients and partners. Almost instantly inquiries and business increased resulting in the successful launch of a new business into a saturated travel market.

Natasha Rhodes
Rhodes Less Travelled

The feedback from clients and industry partners has been amazing. Our clients love seeing such a consistent brand throughout their trip planning, proposal, itinerary and final documentation process. Since we launched we’ve seen an influx of new requests from existing clients, referrals and other sources.

Natasha Rhodes
Rhodes Less Travelled

When we started I had a vision that was hard to articulate. Working with Frank was an experience that allowed me to see a bigger picture, as well as reflect on the travel industry, my business from many different angles. Frank asked engaging questions and through collaborative research they were able to effectively pinpoint who Rhodes Less Travelled is – the process in which we work with our clients, what makes us unique and our point of difference in the industry.


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