Propellus

Services Provided

  • Brand Strategy
  • Branding
  • Corporate Communications
  • Exhibition / Tradeshow Design
  • Market Research
  • Name Development
  • Visual Identity

How do you encourage a non-profit to spread its wings?

After acquiring Centre Point, Volunteer Calgary was able to offer the non-profit sector more management and consulting services than ever before. They were now positioned to help organizations energize, mobilize and push forward. But the market was confused about the service offering, and the name and branding weren’t helping.

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Frank had complete access to the Volunteer Calgary team, including executives and board members. Interviewing stakeholders and hosting two brand workshops identified communication gaps and key messages. Relevance research helped gauge awareness and armed our design team with key brand characteristics and attributes.

Research steered strategy, including a more appropriate name – Propellus – and an efficient brand. Itself a non-profit, Propellus needed cost-effectiveness and easy implementation across multiple platforms. Above all, they needed a clear voice that would stand out in a competitive market.

The resulting suite of communications tools, which includes a brand language, allows Propellus to speak about its services in a succinct and distinct way – and customize its voice to each stakeholder’s needs.

Jamie Niessen
Propellus

This is a team of discoverers and explorers dedicated to helping you find your voice. Once found, the team brings the best of strategy and design together and works with you to authentically articulate your brand offering. The result? It’s more than just superb design, it’s a deep understanding of who you are and where you are going.

 

Sarah G. Schmidt
Propellus

The latest work in our long-standing partnership with Frank is centred around bringing the brand artifacts to life. We’ve galvanized the physical design elements of the brand and incorporated them into our everyday work. You can see it all over our office walls that detail our members and investors relationship workflow. It’s also integrated into our reporting materials where the content and design are one. It’s truly a reflection of brand, strategy and our culture syncing up into a living, breathing thing. It not only “looks” right, it “feels” right.

 


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