As the creative force behind Link magazine, Frank worked with Enbridge’s internal editor to identify each issue’s theme, potential stories and creative opportunities. To ensure employee interest and engagement, the biannual publication included recurring features highlighting staff members’ personal and professional stories. Business updates and articles complemented Link’s cultural and community content.
Link accurately portrayed Enbridge and its employees as professional, dedicated, passionate and involved. Robust editorial content and contemporary design proved to be an engaging combination, and the magazine was embraced across the enterprise.