Every member of the studio participated in every phase of the issue’s development and design. After much debate, we decided to celebrate the unsung heroes of design – from printers, production artists and programmers to font designers and IT experts. We also decided that, while we wanted to reflect our studio’s ethos and style, the magazine should highlight the featured work, with content informing design.
To extend the unsung heroes theme beyond the physical magazine, a social media component was included to collect reader-nominated unsung heroes; nominees names were incorporated into the spine of the magazine. The cover, an infographic treatment of all award winners’ names, used type size to denote who’d won the most awards