ACAD’s brand had become fragmented as the institution struggled with an array of disjointed processes and tactics that placed multiple messages into market. Frank Design was engaged mid-year and our work began to carve out a singular distinctive voice that was reflective of ACAD’s unique offering. Acting as a brand and communications mentor for multiple departments and faculties, we developed and slowly implemented a design strategy that built on existing assets but was consistent and cost-effective.
Frank Design empowered ACAD with refreshed tools to engage effectively with a wide variety of audiences. Our ongoing work with the institution has included undergraduate recruitment, graduate recruitment, School of Continuing Education and Professional Development, internal communications, convocation materials and government relations materials such as ACAD’s annual report.
Included in this work was a major rethink of Catalyst magazine – ACAD’s primary alumni and stakeholder engagement piece. We worked with Communications to develop an editorial strategy designed to shift the conversation of how ACAD talks about its value in the marketplace through sparking dialogue and sharing faculty, alumni and student voices.