4-H Canada & Enbridge Inc.

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4-H Canada & Enbridge Inc.

4-H Canada & Enbridge Inc.

Services Provided

Content Development
Corporate Communications
Digital & Interactive Design
Motion Design

How do you help Canadian youth build the future?

Working with 4-H and Enbridge, 4-H’s centennial sponsor, Frank was tasked with finding an engaging way to help members mark 4-H Canada’s 100th birthday. In addition to celebrating a historical milestone, the program had to involve every member in every region; capture the interest of a young audience; and respect the character of 4-H, including its motto: Learn to do by doing.

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After deciding to create a set of cards bearing 100 4-H messages, extensive research was conducted. When historical material proved to be in short supply, we designed a website to collect memories and comments from members and former 4-Hers. In addition to web input, the cards featured fun facts, trivia, and details on club activities from 1913 to 2013.

The cards are notched, so they can be put together to make structures or sculptural pieces. Working with the team at DDG, we art-directed a video to launch the cards at the 4-H annual general meeting. The video encouraged members to team up, pool their cards, and “celebrate all we’ve built together by building something new together.” Members were invited to share photos and videos of their creations via 4-H Canada’s Facebook page, and enter them in a contest to win money for their local 4-H Clubs. Members were engaged from coast to coast, and more than 30 videos were submitted. There has subsequently been renewed interest in this historic organization.

It's a Fact

The Future of 4-H video contest received hundreds of entries representing every province and territory in Canada.

It's a fact

Contest entries included barns, wagons, ladders, rocket ships, horses, cows, sheep, bridges towns, horse jumps, wind farms, planets, tractors, airplanes, trees, and our all-time favourite – a flying pig.